What is TikTok Engagement Rate?
TikTok engagement rate measures how effectively your content converts views into interactions. Unlike Instagram, TikTok calculates engagement based on views (not followers) because the For You Page algorithm shows content to users who don't follow you.
The formula is: (Likes + Comments + Shares) / Total Views × 100%. This view-based metric better reflects TikTok's unique algorithm and viral nature. A high engagement rate indicates content that resonates, gets shared, and consistently hits the FYP.