Turn comments into customers. For free.
A free link-in-bio store and unlimited Instagram auto-DMs. Use either one, or both: comments turn into DMs with your link, and DMs turn into sales on your page.
100% free. No credit card. 0% transaction fees.
Trusted by creators from 5K to 900K followers
From comment to customer in three steps
- 1
Build your free page
Pick a theme, add your links, products and booking calendar. Live in minutes.
- 2
Add a keyword to your post
Ask followers to comment a word like GUIDE. Rupa watches your posts, Reels, Stories and DMs.
- 3
Rupa sends the DM. You get paid.
Everyone who comments gets your link in their DMs instantly. They buy or book on your page, and Rupa takes 0%.
Reply to every comment. Automatically.
A free Manychat alternative. Use it on its own or with your Rupa store, with no contact limits, no automation limits and no monthly bill.
Rupa is a verified Meta Tech Provider, so your account connects through Instagram's official API.
Set up auto-DMs free- When someoneComments on your posts and Reels
- And the comment containsGUIDEPATTERN
- Send a DM
Here's the granny square guide I promised 👇
Granny Square Guiderupa.pro/mara.makes - Reply under the commentSent you a DM 💌+2 variations
Comments, Stories and DMs
Trigger on any post or Reel, on Story replies, or on DMs with your keyword.
Send a product or any link
Pick a product from your Rupa page or paste any URL.
Auto-reply to comments
Rupa answers every comment publicly too, which boosts your post's engagement.
A link in bio that sells for you
Your links, products, courses and booking calendar on one page. Every feature included, free.
Digital downloads
Guides, templates, presets, ebooks. Upload once, sell forever.
Video courses
Modules and lessons, hosted right on your page.
1:1 calls and coaching
Clients pick a time, book and pay in one step. Synced with Google Calendar.
Live events
Sell seats to workshops, webinars and group classes.
- 0%
Transaction fees
Payments go straight to your Stripe account. Rupa takes nothing.
Email your audience
Send email blasts to your customers, with no monthly send caps.
Themes made
to stand out
Pick a theme that feels like you. Each one is built to turn visitors into buyers.
Your free creator store is minutes away.
Get started freeEverything included. $0.
Here's what creators usually pay to do what Rupa does.
- Link in bioLinktree Pro$15/mo
- Instagram auto-DMsManychat Pro$39/mo
- Online coursesKajabi Basic$179/mo
- 1:1 bookingCalendly Standard$12/mo
- Email marketingKit Creator$39/mo
- Digital downloadsGumroad10% + 50¢ per sale
How Rupa compares
What it costs to get a store with 0% fees and Instagram auto-DMs.
Linktree
$35/mo0% seller fees only on the $35/mo Premium plan. The free plan takes 12% of every sale.
Beacons
$30/mo$30/mo to remove the 9% fee and sell courses. The free plan allows 50 emails a month.
Stan
From $29/moNo free plan. Starts at $29/mo, and email marketing needs the $99/mo plan.
Manychat
$39/mo$39/mo for 2,500 contacts, plus a fee for every extra one. The free plan stops at 25 contacts a month, and there's no store.
Rupa
$00% fees. Unlimited auto-DMs. Email included.
Competitor prices: US monthly billing, checked September 2026.
Creators on Rupa
Rupa cut our launch time from weeks to hours. More clients, less stress, zero tech headaches.
Nastia Dębowska@nastia_debowska10K followers 
Rupa helped us launch our first online course. It was easy, fast and we had great results!
Matthias Hunkeler@keur___5K followers
Questions and Answers
Can't find your answer? Email us at hi@rupa.pro.
Your followers are already commenting.
Start turning them into customers today. 100% free.
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