7 Hidden Ways to Make Money on LinkedIn in 2025 (Expert Guide) ‣ Rupa blog

LinkedIn boasts over 1 billion users, which makes it a goldmine for anyone looking to make money on the platform in 2025 . Most people view it as another networking site, but I found that there was a powerful income-generating platform hiding in plain sight.

Statistics show that 84% of U.S. LinkedIn users use the platform for professional networking . Many fail to see its true money-making potential. Money-making on LinkedIn extends way beyond simple job hunting. My experience shows several untapped strategies to monetize LinkedIn that most creators miss. LinkedIn doesn’t pay creators directly, but this hardly matters once you understand the hidden chances.

The global affiliate marketing industry stands at $20 billion . U.S. investment in influencer marketing will reach $10 billion this year . Creator-influenced purchases account for 86% of consumer decisions . This is a big deal as it means that your LinkedIn account can generate substantial income – provided you know the right approach.

You might qualify as a LinkedIn influencer with 10,000 followers . Yet, my research shows that quality engagement matters more than mere numbers. One industry expert notes that a single LinkedIn post with high engagement from the right audience can outperform another with 10,000 passive views .

This piece reveals seven hidden ways to transform your LinkedIn presence into a steady income stream – regardless of whether you have 500 connections or 50,000 followers.

Turn LinkedIn Posts into Lead Magnets

Image Source: LinkedIn

LinkedIn posts can become powerful lead magnets that help monetize your presence on the platform. My experience shows that LinkedIn content works because it builds trust at scale and turns connections into paying clients.

How to write posts that attract leads

Creating lead-generating posts on LinkedIn requires breaking away from “professional” corporate speak. My early posts were too formal, which limited their impact. A personal story about my failed first product launch changed everything. This authentic approach brought in three demo requests in just one week [1].

To attract more leads, you should:

Mix content formats: Use a variety of short posts, longer LinkedIn articles, polls, carousels, and short videos to keep your content fresh.
Maintain consistency: Two to three weekly posts work better than random monthly updates.
Highlight specific problems: Address your audience’s challenges directly instead of sharing generic company updates.

Curiosity can boost engagement significantly. A marketer’s simple post saying “Want my free sales playbook? Comment ‘playbook’ below” helped them collect 200 warm leads in a single day[1]. This approach turned curiosity into conversation and led to new business opportunities.

Tools to track post performance

Your lead generation strategy needs performance tracking. LinkedIn Analytics gives you detailed metrics to measure your content’s effectiveness.

LinkedIn’s built-in analytics tools show you:

Engagement rates: Numbers for likes, comments, shares help you see how your content appeals to your audience [2].
Reach and impressions: Data about content views and display frequency [2].
Click-through rates: Numbers that show how many users click your post links, which helps assess your calls-to-action [2].

Here’s a simple process to analyze your performance:

Go to your profile and click “View Profile”
Scroll to the Activity section and select “Show all analytics”
View metrics for each post by clicking “Posts Impressions”
Create a spreadsheet to track post topics, impressions, reactions, and comments [3]

Tools like Shield Analytics, Inlytics, and Socialinsider offer extra insights beyond LinkedIn’s basic features. These help you spot patterns in your best content [3].

How to monetize LinkedIn through lead generation

Revenue from LinkedIn engagement comes from a strategic approach. The best lead magnets provide instant value while gathering contact details from potential clients.

Here’s how to monetize through lead generation:

Create high-value lead magnets: Build resources that solve specific problems for your target audience, such as playbooks, templates, or guides.
Make use of giveaway-style posts: Ask for comments instead of sharing direct links to boost engagement [4].
Set up a follow-up system: Provide extra value after delivering your lead magnet before making any sales pitch [1].

Your LinkedIn posts act as filters that attract ideal clients and naturally screen out poor-fit prospects [5]. This approach combined with strategic content builds a pipeline of qualified leads who trust your expertise.

Real-life example of lead magnet success

DESelect’s lead magnet LinkedIn campaign shows impressive results with 289 leads generated in just two weeks [4]. Their approach focused on:

A lead magnet that helped their target audience improve their work
A strategic distribution plan to maximize awareness
Hooks that guided prospects toward scheduling demos

The campaign resulted in nine face-to-face meetings and five deals where the eBook started the conversation. On top of that, it influenced seven more deals and closed three contracts [4].

GrowthBand shared another success story with their Google Sheet formula for sales professionals’ data enrichment. Their comment-based sharing strategy attracted over 256,000 views and 1,482 comments, leading to more than 3,500 email signups [4].

After building your lead collection through these strategies, you need a way to convert them into customers. Find out what your followers actually want to buy and launch it fast with Rupa. The easiest way for creators to turn followers into paying customers.

Use Creator Mode to Drive Traffic to Paid Offers

Image Source: LinkedIn

Creator Mode is LinkedIn’s 2-year old feature that helps professionals make money beyond just networking. , this profile setting helps content creators boost their reach and visibility across the platform Launched in 2021[6]. I’ve used this tool extensively and found it creates direct paths from your content to paid offerings.

What Creator Mode is on LinkedIn

Creator Mode turns your standard LinkedIn profile into a dynamic content hub built for thought leaders and content creators [3]. When you turn it on, your profile changes in several ways:

Your “Connect” button becomes a “Follow” button so you can grow your audience without connection limits [6]
Your profile shows your follower count front and center [7]
Your content and activity move to the top of your profile to showcase your expertise [6]
LinkedIn shows your profile in discovery sections to expand your reach [6]

Creator Mode also gives you special tools regular users don’t get. You’ll have access to , newsletter creation, and better analytics to track how your content performs LinkedIn Live streaming[6]. The data shows you engagement, impressions, and details about your audience [6].

How to activate and optimize it

You can set up Creator Mode in just a few minutes. Here’s how to do it on desktop:

Click the “Me” icon at the top of your LinkedIn homepage
Select “View Profile”
Click “Next” on the Creator Mode preview window
Add relevant topics as hashtags (up to five) that show your expertise
Click “Done” and follow the prompts to finish setup [2]

Mobile users can follow almost the same steps—tap your profile photo, view profile, scroll to “Resources” and switch Creator Mode on [2].

Your Creator Mode profile works best when you pick hashtags that match what you write about. These hashtags show up clearly on your profile so visitors know your topics [3]. The featured section shows your three latest posts, so make sure you create valuable content that helps your audience [6].

How to monetize LinkedIn using Creator Mode

Creator Mode makes it easier to make money on LinkedIn. We focused on making content more visible, which creates more chances to send traffic to paid offers [3]. LinkedIn doesn’t let you make money directly, but you can use your increased visibility to promote what you sell and send people to other platforms [3].

Here’s how I make money with Creator Mode:

Create helpful content that shows you know your stuff
Start a newsletter to build an audience you can sell to later
Go live on LinkedIn to connect with viewers and softly promote your offers
Look at your audience data to improve your targeting

One strategy that works well is growing followers with Creator Mode, then pointing them to that solve their problems. Tools like Rupa help you turn your LinkedIn knowledge into courses or downloads your followers can buy.digital products

Example of a successful Creator Mode funnel

Justin Welsh shows how Creator Mode can help make money on LinkedIn [3]. He posted regularly about specific topics and became known as an expert. Welsh used Creator Mode to reach more people and grow his following beyond what connections alone could do [3].

His simple approach works like this:

Post helpful content regularly that solves problems
Check Creator Mode analytics to see which topics work best
Make premium digital products about popular topics
Mention these products naturally in popular posts
Help interested followers find your products

This method brought in good money without depending on LinkedIn’s algorithm. I’ve watched consultants use Creator Mode to show what they know best, grow from hundreds to thousands of followers, and turn those connections into big consulting deals.

Successful Creator Mode users share one thing – they post often, stay engaged, and give value before selling anything [3]. When you use Creator Mode’s features well, LinkedIn becomes more than a networking site – it turns into a powerful way to market what you offer.

Build a High-Value Network for Referrals

Image Source: LinkedIn

Referrals are the gold standard that drives business growth on LinkedIn. The platform connects over 900 million professionals, and building a network goes beyond just adding connections. You need to develop relationships that generate income through word-of-mouth recommendations.

How to make money with LinkedIn connections

Your LinkedIn connections can become your most valuable business asset with the right strategy. Referrals from your network already have built-in trust, unlike cold outreach. A consultant built a in under three months through LinkedIn referrals six-figure consulting business[8].

Here’s how you can utilize your connections effectively:

Focus on relationship quality over quantity—500 relevant connections often bring better results than 5,000 random ones
Get involved with your network’s content through thoughtful comments and meaningful interactions
Be a problem-solver instead of a seller by sharing valuable insights regularly

I’ve found that LinkedIn connections fit into three valuable categories: paying clients, people who spread the word about your work, and those who verify your expertise through social proof [8]. These differences help you target your networking efforts better.

Strategies to build a referral network

A strong referral network needs purpose and direction. The work as mutually beneficial alliances rather than one-sided transactions most successful referral networks[9].

Here’s how to create a powerful referral system:

Set clear goals before reaching out. Know exactly why you’re building your network and what help you need from connections [10]
Connect with decision-makers in organizational charts. Look for VPs, Directors and Chief Customer Officers who switch companies often, attend industry events, and have wide professional networks [11]
Start by giving. You’ll get more referrals by offering them first. Connecting people to opportunities makes you valuable to your network [12]
Stay visible by sharing useful content regularly. People will remember you when referral chances come up [13]
Keep track of relationship-building. A simple spreadsheet with contacts’ specialties, ideal clients, and conversation notes helps build deeper connections over time [11]

You might want to think over creating a . Some professionals succeed with tiered incentives—they start with base referral fees and add rewards for testimonials, reviews, or other valuable input referral reward structure [11].

Monetization angle: consulting, services, partnerships

Your established referral network opens several paths to income. LinkedIn works best for high-ticket services and consulting opportunities.

For consulting and services:

Use your expertise to offer specialized consulting to businesses needing solutions in your field [14]
Build service packages specifically for referral clients, with special rates or exclusive offerings
Check LinkedIn analytics to spot client need patterns and create solutions that address them directly

For :mutually beneficial alliances

Create affiliate relationships where connections promote your services for commissions—usually 5-15% of contract value [15]
Start co-creation projects with complementary service providers, building small creator communities targeting the same niche from different angles [16]
Build deal triangles where you share a small percentage but get warm introductions to decision-makers [11]

The best partnerships come from providers offering complementary services rather than competitors. I connect with professionals whose services complement mine, creating a referral system where we help each other grow [11].

Rupa can help those who want to package their expertise into digital products for their referral network. You can turn your insights into courses or downloads that connections can buy and share easily.

Launch a LinkedIn-Based Masterclass or Webinar

Image Source: Advert Income

LinkedIn webinars offer a fresh way to monetize your presence by building an audience and creating direct income. The platform’s live videos get 7x more reactions and 24x more comments than regular videos [4]. This makes them perfect to grow your influence and create revenue streams.

How to promote webinars on LinkedIn

Your LinkedIn webinar needs strategic planning to be effective. You should set up your event 2-4 weeks ahead to promote it properly [4]. This timeline gives you enough time to build interest and get more registrations.

These promotion strategies will help you get maximum visibility:

Create a LinkedIn Event – Schedule your webinar ahead of time so attendees can register. You and your team can share these events easily [17].
Use your speakers – Ask presenters to promote the event on their LinkedIn pages. Speakers often attract most webinar attendees [18].
Use LinkedIn Ads – These ads can and 62% of Americans reach 12% of the global population[17]. LinkedIn Live Event Ads can reduce cost per registration by up to 40% compared to other formats [4].
Boost high-performing content – Some posts about your upcoming webinar might gain traction naturally. You can expand their reach through promotion [18].

LinkedIn’s robust filtering options help target your audience precisely. You can focus your promotion based on job function, seniority level, company size, and location [19]. This ensures your webinar reaches relevant professionals.

Tools to host and monetize your masterclass

LinkedIn Live Events lets you host webinars directly on the platform. You can schedule events, promote them beforehand, and interact with viewers through comments and reactions in real-time [4].

Viewers can interact with you and other attendees during live events. This creates an engaging community experience. The recorded content stays available for those who miss the live broadcast [4]. Your content continues to provide value long after the original broadcast.

Third-party broadcasting partners can help with advanced hosting needs. They let you download recordings, edit content, and share highlights through LinkedIn Video Ads or organic posts [4]. These partnerships add capabilities beyond LinkedIn’s native tools.

How to monetize LinkedIn through live events

LinkedIn webinars offer several ways to monetize directly. Many creators get brand sponsorships for their LinkedIn Live series. This creates beneficial relationships with brands and audiences [20].

Joel Hansen manages a client portfolio of 2 million followers. He teaches frameworks for LinkedIn success through his masterclass. His approach shows how to package expertise into paid offerings [21].

Success stories prove this approach works well. Automation Anywhere used LinkedIn Live Events for a major product launch with impressive results. They generated 2,000 high-quality leads monthly at under USD 30 per lead [22]. Their one-hour presentation got about 1,000 positive comments [22].

Platforms like Rupa help creators turn webinar attendees into paying customers quickly. You can transform your LinkedIn insights into digital products for your followers to purchase. This helps you avoid relying on algorithms for income while you retain control of your audience data.

LinkedIn has proven itself as the leading B2B lead generation platform in its 21-year history. It generates 80% of all B2B leads according to a 2024 study [22]. This makes it perfect to launch paid masterclasses and turn your expertise into steady income streams.

Create a LinkedIn Newsletter with Premium Tiers

Image Source: YouTube

LinkedIn newsletters have become a great way to make money. The platform now has , and reader participation has jumped nearly 50% in the last year over 184,000 active newsletters[23]. My experience shows newsletters are one of the best ways to build an audience you can turn into paying customers.

How to start a newsletter on LinkedIn

You need to meet a few requirements to create a LinkedIn newsletter. Most accounts should have at least 150 followers and a track record of sharing original content [24]. Here’s how to create your newsletter:

Click “Write article” near the top of your homepage
Select the “Manage” dropdown in the upper right corner
Choose “Create newsletter” from the options
Fill in your newsletter details including title, description, and publishing frequency
Upload a logo or image for branding your newsletter [2]

Your newsletter’s title should clearly show the value readers will get. LinkedIn automatically tells all your connections and followers when you publish your first edition, which gives you a ready audience [25].

How to monetize LinkedIn newsletter with paid tiers

LinkedIn doesn’t have built-in ways to charge money, but you can still turn your newsletter into a source of income:

Start by building trust with your LinkedIn newsletter, then guide readers to premium content on other platforms. LinkedIn newsletters get better open rates (40-50%) than regular email newsletters (20%) [26], which makes them perfect for selling paid content.

You can also use a “freemium” model. Share basic insights in your LinkedIn newsletter and charge for deeper analysis. Studies show nearly half of newsletter readers would pay for exclusive content [23].

Create with different benefits:subscription tiers

Basic tier ($10-15/month): Premium posts and community access
Founding member tier ($300+/year): Everything plus direct access and exclusive opportunities [27]

Your newsletter audience opens up more ways to earn:

Email mini-courses that solve specific problems ($27-97)
Decision-making frameworks packaged as downloadable tools
Exclusive case studies with practical takeaways [27]

A practical example of newsletter monetization

Leading publishers on platforms like Substack now make through smart monetization eight-figure totals[23]. Successful creators usually mix their income sources:

40% sponsorship revenue
30% affiliate income
30% membership/subscription fees [23]

Success comes from creating a smooth path that leads free readers to paid offerings. Many add a P.S. block that invites readers to “go deeper” for a small monthly fee [23].

Find out what your followers actually want to buy and launch it fast with Rupa. The easiest way for creators to turn followers into paying customers.

Use LinkedIn DMs for High-Ticket Sales

Image Source: SalesBlink

LinkedIn direct messages (DMs) are a goldmine for when used strategically. Unlike public posts, DMs create private spaces for meaningful conversations that convert connections into clients.high-ticket sales

How to use DMs for sales outreach

LinkedIn DM outreach is different from cold emails. Messages under 400 characters receive 22% higher response rates than longer ones [28]. A simple three-part approach has proven successful:

Start by establishing context through a shared interest or mutual connection. Present value by addressing a specific pain point they face. Add a low-pressure question that invites response rather than asking for action.

A consultant achieved a remarkable 20% conversion rate from responses to meetings in one campaign targeting previous leads [29]. Their secret? They made prospects feel understood by sharing customer’s voices about common problems.

Best practices for closing deals

Closing high-ticket sales through LinkedIn requires thoughtful participation beyond the original contact:

Build trust before transactions – Keep sharing valuable industry content even after securing your first meeting [3]
Stay visible during the entire sales cycle – Many sellers only engage until they get the first meeting, then stop—which quickly erodes trust [3]
Move from digital to physical – Deals exceeding $80,000 need in-person meetings for demos and pricing discussions [3]
Create urgency without pressure – Connect your solution to existing priorities and deadlines instead of pushing arbitrary timelines [3]

How to make money with LinkedIn account via DMs

Monetizing through LinkedIn DMs works through relationship-based selling rather than transactional outreach. This approach gets more conversions as it focuses on building partnerships based on trust [30].

The best results come from this strategic sequence:

Message 1: Establish rapport with a personalized introduction
Message 2: Provide valuable resources without asking for anything
Message 3: Make a gentle, exploratory ask [30]

By doing this, you can turn cold connections into warm leads for your services, digital products, or consulting offerings. Tools like Rupa are the quickest way to create professional offerings to sell through LinkedIn DMs.

Leverage LinkedIn Analytics to Sell Consulting

Image Source: LinkedIn

Data is one of your most valuable assets on LinkedIn, particularly when you sell consulting services. LinkedIn analytics gives you a detailed view of the people who interact with your content and shows how your professional presence performs on the platform [31].

What LinkedIn Analytics reveal

LinkedIn analytics shows significant information about your audience’s demographics, including their job titles, industries, and locations [32]. You can see who views your profile or company page through visitor metrics, which helps you spot potential consulting clients [33]. The engagement statistics show which posts strike a chord with your target audience and guide your content strategy [32].

How to use data to pitch consulting services

The insights from LinkedIn analytics create compelling selling points for consulting services. You can prove your expertise by tracking and interpreting campaign analytics [31]. To name just one example, see how a consulting firm used Sales Navigator insights to connect with a consumer brand’s chief executive after spotting engagement patterns [7].

To pitch consulting successfully:

Show your audience understanding with specific demographic data
Share engagement trends that highlight industry pain points
Show potential ROI with performance metrics

How to monetize LinkedIn through informed offers

Turn analytics insights into revenue by creating consulting packages that solve identified needs. PA Consulting uses LinkedIn data to understand “what clients are thinking, feeling, doing” and builds authentic relationships that create consulting opportunities [7]. Tracking visitor demographics helps you target new markets and create customized offerings [32].

Creators who want to package these insights into sellable products can use tools like Rupa to quickly turn their informed expertise into digital offerings.

Comparison Table

Method	Key Features	Tools/Requirements	Monetization Strategy	Success Metrics
Turn LinkedIn Posts into Lead Magnets	– Mix of content formats- 2-3 weekly posts- Problem-focused content	– LinkedIn Analytics- Third-party tools (Shield, Inlytics, Socialinsider)	Convert post engagement into lead collection for paid offerings	DESelect: 289 leads in 2 weeks, resulting in 3 closed contracts
Use Creator Mode	– Follow button- Featured content section- Newsletter capability- Live streaming	– LinkedIn profile- Consistent content strategy- 5 topic hashtags	Guide traffic to external paid offerings and products	Not specifically mentioned
Build High-Value Network	– Quality over quantity focus- Strategic connections- Relationship tracking	– Spreadsheet for contact management- Regular engagement strategy	– Consulting services- Referral commissions (5-15%)- Strategic collaborations	Six-figure consulting business in 3 months
Launch LinkedIn Masterclass/Webinar	– Live video events- Interactive sessions- Recorded content	– LinkedIn Live Events- Broadcasting partners- 2-4 weeks prep time	– Direct ticket sales- Brand sponsorships- Product launches	7x more reactions than regular videos, 2,000 leads monthly
Create LinkedIn Newsletter	– Regular publication schedule- Premium content tiers- Subscriber notifications	– 150+ followers- Content creation history- Newsletter branding	– Freemium model- Paid subscription tiers ($10-300+)- Sponsorships	40-50% open rates
Use LinkedIn DMs	– Individual-specific outreach- Three-part messaging approach- Relationship building	– LinkedIn messaging system- Follow-up strategy	High-ticket sales through direct relationship building	20% conversion rate from responses to meetings
Utilize LinkedIn Analytics	– Audience demographics- Engagement metrics- Visitor tracking	– LinkedIn Analytics- Sales Navigator- Performance tracking tools	Analytical insights consulting packages and targeted offerings	Not specifically mentioned

Conclusion

LinkedIn has become a goldmine for creators, consultants, and professionals who want to generate income beyond typical job searching. This piece explores seven powerful strategies that make LinkedIn more than just a networking tool – it becomes a genuine revenue engine.

Your success on LinkedIn depends on strategic thinking, not random posting. The foundation lies in your content through lead-generating posts, Creator Mode visibility, and newsletters that build trust with your audience. These approaches work well whatever your follower count, as long as you execute them with purpose and consistency.

A high-value network delivers the most environmentally responsible returns. Your trusted connections who value your expertise will refer business naturally. This creates an ongoing lead generation system that works even without active posting.

Direct monetization through webinars, premium newsletters, and analytical consulting provides solid ways to convert your LinkedIn presence into steady income. Smart DM strategies unlock high-ticket sales possibilities without seeming pushy or promotional.

The true impact comes from mixing these approaches based on your strengths. Start with content creation, add a newsletter, then progress toward webinars or consulting as you retain control. This multi-layered strategy multiplies your results as time passes.

Want to put these ideas into practice? Choose one strategy from this piece that matches your current LinkedIn presence. Master it before adding another method. Many creators fail by trying everything simultaneously instead of building step by step.

Tools like Rupa help streamline this process. You can quickly turn your LinkedIn insights into digital products that your followers want to buy. This method reduces algorithm dependence and builds direct relationships with buyers.

LinkedIn’s massive professional audience will stay strong. You now have the blueprint to go beyond conventional networking on this platform. Your expertise, content, and connections can create legitimate income streams that will last through 2025 and beyond.

Key Takeaways

LinkedIn offers seven powerful monetization strategies that go far beyond traditional networking, turning your professional presence into legitimate income streams.

• Transform regular posts into lead magnets by sharing authentic stories and offering valuable resources in exchange for contact information—one campaign generated 289 leads in just two weeks.

• Activate Creator Mode to unlock enhanced visibility features like follower counts, content prioritization, and LinkedIn Live streaming capabilities that drive traffic to paid offerings.

• Build strategic referral networks focusing on quality relationships over quantity—one consultant built a six-figure business in three months primarily through LinkedIn referrals.

• Launch LinkedIn-based webinars and masterclasses that generate 7x more reactions than regular videos, creating direct revenue through ticket sales and sponsorships.

• Create LinkedIn newsletters with premium tiers, leveraging the platform’s 40-50% open rates to funnel subscribers into paid subscription models ranging from $10-300+ monthly.

• Use LinkedIn DMs strategically for high-ticket sales with personalized three-part messaging sequences that achieve up to 20% conversion rates from responses to meetings.

Success on LinkedIn requires consistency and strategic thinking rather than follower count—focus on mastering one monetization method before expanding to others for compound results over time.

FAQs

Q1. How can I start making money on LinkedIn in 2025? There are several ways to monetize your LinkedIn presence, including turning posts into lead magnets, using Creator Mode to drive traffic to paid offers, building a high-value referral network, launching webinars or masterclasses, creating a newsletter with premium tiers, using DMs for high-ticket sales, and leveraging LinkedIn analytics to sell consulting services.

Q2. How many followers do I need to monetize my LinkedIn account? While having a large following can help, the quality of your connections and engagement is more important than quantity. Some strategies, like using Creator Mode, require at least 150 followers. However, successful monetization is possible with fewer followers if you focus on building meaningful relationships and providing value to your target audience.

Q3. Can I earn money by writing content on LinkedIn? Yes, you can monetize your writing skills on LinkedIn. While LinkedIn doesn’t pay directly for content, you can use your articles and posts to attract clients, promote your services, or drive traffic to paid offerings. Creating valuable content consistently can help establish your expertise and lead to paid opportunities.

Q4. What’s the most effective way to generate leads on LinkedIn? One of the most effective lead generation strategies on LinkedIn is to create valuable, problem-focused content that resonates with your target audience. Engage consistently with your network, use a mix of content formats, and leverage features like newsletters or Creator Mode to increase visibility. Remember to focus on building relationships and providing value before making sales pitches.

Q5. How can I use LinkedIn analytics to increase my income? LinkedIn analytics provide valuable insights into your audience demographics, engagement rates, and content performance. You can use this data to refine your content strategy, identify potential clients, and create targeted offerings. For consultants, these insights can be leveraged to demonstrate expertise and pitch data-driven solutions to potential clients, ultimately leading to more business opportunities.