{"id":1050,"date":"2026-01-24T09:01:00","date_gmt":"2026-01-24T09:01:00","guid":{"rendered":"https:\/\/rupa.pro/blog\/software-for-selling-digital-products-and-courses\/"},"modified":"2026-03-09T08:47:44","modified_gmt":"2026-03-09T08:47:44","slug":"software-for-selling-digital-products-and-courses","status":"publish","type":"post","link":"https:\/\/rupa.pro/blog\/software-for-selling-digital-products-and-courses\/","title":{"rendered":"Best Software to Sell Digital Products and Courses in 2026: One Platform for Both"},"content":{"rendered":"<h2>The Platform Switch Problem No One Warns You About<\/h2>\n<p>Here&#8217;s a situation that plays out constantly in the creator world: you start selling digital downloads \u2014 an ebook, a template pack, a Notion dashboard. It works. Your audience buys. Then you want to add a course. You look at your current platform and realize it doesn&#8217;t do courses well. Or at all. So you migrate. You rebuild your product pages, re-import your customer list, set up new checkout flows, and email everyone your new links.<\/p>\n<p>It&#8217;s a mess, and it&#8217;s entirely avoidable if you pick the right software from the start.<\/p>\n<p>This guide covers the best software to sell digital products <em>and<\/em> courses \u2014 platforms that handle both product types well, so you can grow your offerings without switching tools. Whether you&#8217;re just getting started or already selling downloads and want to add a course, there&#8217;s an option here for you.<\/p>\n<p>If you&#8217;re still deciding what type of product to sell first, check out our guide on <a href=\"https:\/\/rupa.pro/blog\/how-to-sell-digital-products\/\">how to sell digital products<\/a> for a practical starting point.<\/p>\n<h2>Why Selling Digital Products and Courses on One Platform Matters<\/h2>\n<p>You might be tempted to use separate tools \u2014 Gumroad for your downloads and Teachable for your course. It&#8217;s doable, but it creates real friction:<\/p>\n<ul>\n<li><strong>Split customer data.<\/strong> Your buyers live in two places. You can&#8217;t easily see who bought both, upsell across product types, or understand your most valuable customers.<\/li>\n<li><strong>Fragmented checkout experience.<\/strong> Customers have to create accounts in two different systems. More friction means fewer conversions.<\/li>\n<li><strong>Double the admin.<\/strong> Two dashboards, two payout schedules, two sets of product pages to maintain.<\/li>\n<li><strong>No unified storefront.<\/strong> You can&#8217;t send someone to one link and have them browse everything you sell.<\/li>\n<\/ul>\n<p>A single platform that handles both gives you unified checkout, one customer database, a single storefront, and one payout. That&#8217;s not just convenient \u2014 it directly affects your revenue and your ability to upsell.<\/p>\n<p>For a broader look at your options, see our <a href=\"https:\/\/rupa.pro/blog\/best-platform-to-sell-digital-products\/\">best platform to sell digital products<\/a> roundup, or <a href=\"https:\/\/rupa.pro/blog\/compare-platforms-for-selling-digital-downloads\/\">compare platforms for digital downloads<\/a> side by side.<\/p>\n<h2>The 6 Best Software Options for Selling Digital Products and Courses<\/h2>\n<h3>1. Podia \u2014 Best All-in-One for Creators Doing Both<\/h3>\n<p>Podia is purpose-built for creators who sell multiple product types. It supports digital downloads, online courses, webinars, coaching, communities, and email \u2014 all under one roof and one monthly fee.<\/p>\n<p><strong>Digital downloads:<\/strong> Excellent. You can sell PDFs, audio files, video files, templates, and any other file type. Instant delivery, customizable checkout, and no file size restrictions on higher plans.<\/p>\n<p><strong>Courses:<\/strong> Strong. Podia&#8217;s course builder supports video, text, quizzes, and drip scheduling. It&#8217;s not as feature-heavy as dedicated course platforms, but it covers 90% of what most creators need.<\/p>\n<p><strong>Best for:<\/strong> Creators who want to run their entire digital business \u2014 downloads, courses, newsletter, community \u2014 from one place without duct-taping tools together.<\/p>\n<p><strong>Pricing:<\/strong> Free plan (8% transaction fee), Mover at $33\/month (no transaction fees), Shaker at $75\/month (adds affiliate program).<\/p>\n<p><strong>Weak spots:<\/strong> The course builder lacks advanced features like certificates or SCORM support. If you&#8217;re building a serious course business with complex curriculum needs, you&#8217;ll hit limits.<\/p>\n<h3>2. Kajabi \u2014 Best for Serious Course Creators Who Also Sell Downloads<\/h3>\n<p>Kajabi is the premium option in this space. It&#8217;s built around courses and memberships, with digital download support layered in. The platform also includes a full email marketing suite, landing page builder, and pipeline (funnel) builder.<\/p>\n<p><strong>Digital downloads:<\/strong> Good, but secondary. You can sell files as standalone products, bundle them with courses, or include them as course materials. The experience isn&#8217;t as streamlined as Gumroad or Payhip, but it works.<\/p>\n<p><strong>Courses:<\/strong> Excellent. Kajabi has the most polished course delivery experience on this list \u2014 video hosting, progress tracking, assessments, drip content, certificates, and a mobile app for students.<\/p>\n<p><strong>Best for:<\/strong> Creators who are serious about courses as their primary revenue stream but want to bundle in digital downloads or use them as lead magnets and upsells.<\/p>\n<p><strong>Pricing:<\/strong> Starts at $69\/month (Kickstarter plan, limited products), $149\/month for the Basic plan with full features. No transaction fees on any plan.<\/p>\n<p><strong>Weak spots:<\/strong> Price. Kajabi is significantly more expensive than alternatives. If courses aren&#8217;t your main product, you&#8217;re paying for features you won&#8217;t use. It&#8217;s also where you&#8217;d want to look at <a href=\"https:\/\/rupa.pro/blog\/stan-store-alternative\/\">Stan Store alternatives<\/a> if you want something lighter.<\/p>\n<h3>3. Teachable \u2014 Best Course-First Platform With Download Support<\/h3>\n<p>Teachable built its reputation on online courses and has been expanding its digital product support. It now lets you sell coaching packages, digital downloads, and bundles alongside courses.<\/p>\n<p><strong>Digital downloads:<\/strong> Decent. You can sell files directly, but the experience is course-centric \u2014 your download products live inside the same course-style interface, which can feel clunky for simple file sales.<\/p>\n<p><strong>Courses:<\/strong> Very strong. Teachable has a mature course builder with video hosting, quizzes, certificates, drip scheduling, and compliance features. Its student experience is polished.<\/p>\n<p><strong>Best for:<\/strong> Creators who primarily want to sell courses and occasionally bundle in or upsell digital downloads. Not ideal if downloads are your main product.<\/p>\n<p><strong>Pricing:<\/strong> Free plan (with transaction fees), Basic at $39\/month, Pro at $119\/month. Transaction fees disappear at paid tiers.<\/p>\n<p><strong>Weak spots:<\/strong> The download-selling experience is an afterthought. Teachable&#8217;s checkout and storefront are designed around courses, so if your catalog is mostly files, it shows.<\/p>\n<h3>4. Payhip \u2014 Best Budget Option That Handles Both Well<\/h3>\n<p>Payhip is an underrated platform that genuinely handles both digital downloads and courses without favoring one over the other. It&#8217;s simple, affordable, and surprisingly capable.<\/p>\n<p><strong>Digital downloads:<\/strong> Excellent. Payhip was originally built for file sales \u2014 PDFs, ebooks, software, music, templates. The checkout experience is clean, and it handles EU VAT automatically.<\/p>\n<p><strong>Courses:<\/strong> Solid. Payhip added a course builder that supports video lessons, drip content, quizzes, and certificates. It&#8217;s not as polished as Teachable or Kajabi, but it&#8217;s functional and improving.<\/p>\n<p><strong>Best for:<\/strong> Budget-conscious creators who want to sell both product types without paying $50\u2013150\/month. Great for testing a course before committing to a premium platform.<\/p>\n<p><strong>Pricing:<\/strong> Free plan (5% transaction fee), Plus at $29\/month (2% fee), Pro at $99\/month (no fees).<\/p>\n<p><strong>Weak spots:<\/strong> The course builder still lacks some advanced features. The platform&#8217;s design is simpler than competitors, which some creators find limiting for branding.<\/p>\n<h3>5. Gumroad \u2014 Best for Simple Downloads, Limited for Courses<\/h3>\n<p>Gumroad is the go-to for creators who want to start selling digital products with zero friction. It&#8217;s fast to set up, requires no monthly fee, and handles file delivery well. But its course capabilities are limited.<\/p>\n<p><strong>Digital downloads:<\/strong> Excellent. Gumroad handles any file type, supports pay-what-you-want pricing, memberships, and discount codes. The discovery aspect (Gumroad Discover) can also bring in buyers you didn&#8217;t directly send.<\/p>\n<p><strong>Courses:<\/strong> Basic. Gumroad lets you sell video content and organize it into a course-like structure, but it&#8217;s not a real course platform. No quizzes, no certificates, no drip content, no progress tracking.<\/p>\n<p><strong>Best for:<\/strong> Creators focused primarily on digital downloads who want a simple, no-monthly-fee setup. Not a good long-term home if courses are part of your roadmap.<\/p>\n<p><strong>Pricing:<\/strong> No monthly fee. Flat 10% transaction fee (decreasing as you earn more).<\/p>\n<p><strong>Weak spots:<\/strong> Transaction fees add up quickly as your revenue grows. Course capabilities are too limited for any serious course offering. If you&#8217;re looking at alternatives, see our <a href=\"https:\/\/rupa.pro/blog\/alternatives-to-gumroad-for-digital-downloads\/\">Gumroad alternatives<\/a> guide.<\/p>\n<h3>6. Lemon Squeezy \u2014 Best for Digital Products With Global Tax Compliance<\/h3>\n<p>Lemon Squeezy acts as a merchant of record, which means it handles all the international tax complexity (VAT, sales tax, GST) for you automatically. It&#8217;s strong for digital downloads and SaaS products, with growing course support.<\/p>\n<p><strong>Digital downloads:<\/strong> Excellent. Lemon Squeezy handles any digital file, supports subscriptions, license keys, and software products. Its global tax handling is its biggest differentiator.<\/p>\n<p><strong>Courses:<\/strong> Limited but improving. Lemon Squeezy has added basic course functionality, but it&#8217;s not a full course platform. If structured video lessons and student progress are important, you&#8217;ll find it lacking.<\/p>\n<p><strong>Best for:<\/strong> Creators with international audiences who want automatic tax compliance, or those selling software\/SaaS alongside digital products.<\/p>\n<p><strong>Pricing:<\/strong> No monthly fee. Flat transaction fee starting at around 5% + payment processing.<\/p>\n<p><strong>Weak spots:<\/strong> Course features are still developing. Not ideal if courses are a significant part of your offering.<\/p>\n<h2>Platform Comparison Table<\/h2>\n<table>\n<thead>\n<tr>\n<th>Platform<\/th>\n<th>Digital Downloads<\/th>\n<th>Courses<\/th>\n<th>Free Plan<\/th>\n<th>Transaction Fees<\/th>\n<th>Starting Monthly Cost<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Podia<\/strong><\/td>\n<td>Excellent<\/td>\n<td>Good<\/td>\n<td>Yes (8% fee)<\/td>\n<td>0% on paid plans<\/td>\n<td>$33\/month<\/td>\n<\/tr>\n<tr>\n<td><strong>Kajabi<\/strong><\/td>\n<td>Good<\/td>\n<td>Excellent<\/td>\n<td>No (trial only)<\/td>\n<td>0%<\/td>\n<td>$69\/month<\/td>\n<\/tr>\n<tr>\n<td><strong>Teachable<\/strong><\/td>\n<td>Decent<\/td>\n<td>Very Strong<\/td>\n<td>Yes (with fees)<\/td>\n<td>0% on paid plans<\/td>\n<td>$39\/month<\/td>\n<\/tr>\n<tr>\n<td><strong>Payhip<\/strong><\/td>\n<td>Excellent<\/td>\n<td>Solid<\/td>\n<td>Yes (5% fee)<\/td>\n<td>0% on Pro plan<\/td>\n<td>$29\/month<\/td>\n<\/tr>\n<tr>\n<td><strong>Gumroad<\/strong><\/td>\n<td>Excellent<\/td>\n<td>Basic<\/td>\n<td>Yes (10% fee)<\/td>\n<td>10% flat<\/td>\n<td>$0\/month<\/td>\n<\/tr>\n<tr>\n<td><strong>Lemon Squeezy<\/strong><\/td>\n<td>Excellent<\/td>\n<td>Limited<\/td>\n<td>Yes (fees apply)<\/td>\n<td>~5% + processing<\/td>\n<td>$0\/month<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Which Software Should You Choose Based on Your Situation<\/h2>\n<h3>You&#8217;re just starting out and haven&#8217;t sold anything yet<\/h3>\n<p>Start with <strong>Payhip<\/strong> or <strong>Gumroad<\/strong>. Both have free plans, zero upfront cost, and let you list your first product in under an hour. Payhip edges ahead if you think you&#8217;ll add a course someday \u2014 its course builder is meaningfully better than Gumroad&#8217;s. Gumroad is fine if courses aren&#8217;t on your radar.<\/p>\n<h3>You&#8217;re already selling downloads and want to add a course<\/h3>\n<p>This is Podia&#8217;s sweet spot. If you&#8217;re on Gumroad or a similar tool and want to add a proper course without migrating your downloads to a course-only platform, Podia handles the transition cleanly. You can bring your downloads over and build your course in the same place.<\/p>\n<p>Payhip is also worth considering here \u2014 especially if budget is a factor.<\/p>\n<h3>Courses are your main product and downloads are supplementary<\/h3>\n<p>Go with <strong>Teachable<\/strong> or <strong>Kajabi<\/strong>. Both have the course infrastructure you need as your business grows \u2014 proper video hosting, student management, certificates, and advanced scheduling. Teachable is the more affordable entry point; Kajabi is worth the premium if you want the full business suite (email, funnels, landing pages) in one place.<\/p>\n<h3>You&#8217;re budget-constrained but want real course functionality<\/h3>\n<p><strong>Payhip<\/strong> is the answer. At $29\/month you get no transaction fees on either downloads or courses, a functional course builder, and a clean storefront. It won&#8217;t impress enterprise buyers, but for a creator building their first course business, it&#8217;s more than enough.<\/p>\n<h3>You have an international audience and tax compliance worries you<\/h3>\n<p>Use <strong>Lemon Squeezy<\/strong> for your downloads and simpler digital products. For courses specifically, you may still want a dedicated platform \u2014 but Lemon Squeezy&#8217;s merchant-of-record model removes a significant compliance headache.<\/p>\n<p>For a deeper comparison of course-specific options, see our guide to the <a href=\"https:\/\/rupa.pro/blog\/best-platforms-for-selling-online-courses\/\">best platforms for selling online courses<\/a>.<\/p>\n<h2>What to Look for Beyond the Feature List<\/h2>\n<p>Features matter, but a few practical factors separate platforms that work for you long-term from ones you&#8217;ll want to leave in 12 months:<\/p>\n<ul>\n<li><strong>Payout speed and methods.<\/strong> How quickly can you access your money? Most platforms pay out within a few days to a week. Gumroad pays weekly. Kajabi and Podia pay out via Stripe on your schedule.<\/li>\n<li><strong>Email marketing integration.<\/strong> If the platform doesn&#8217;t include email, does it integrate cleanly with your email tool? Kajabi includes email. Podia includes it. Teachable and Payhip integrate with ConvertKit, Mailchimp, and others.<\/li>\n<li><strong>Upsells and bundles.<\/strong> Can you bundle a download with a course? Can you offer an upsell at checkout? This matters a lot for average order value. Kajabi and Podia handle this well. Teachable has order bumps. Payhip is more limited.<\/li>\n<li><strong>Student\/customer experience.<\/strong> Log into your own platform as a student or buyer. If it feels clunky to you, it&#8217;ll feel clunky to them. Kajabi and Podia consistently score well here. Gumroad&#8217;s course experience feels dated.<\/li>\n<li><strong>Storefront customization.<\/strong> Can you make it look like your brand? Kajabi and Podia offer full website builders. Gumroad and Lemon Squeezy have minimal storefront customization.<\/li>\n<\/ul>\n<h2>The Bottom Line<\/h2>\n<p>If there&#8217;s one takeaway from this guide, it&#8217;s this: think ahead. The platform you choose today shapes what&#8217;s easy \u2014 and what&#8217;s painful \u2014 when your product line grows.<\/p>\n<p>For most creators who plan to sell both digital downloads and courses, <strong>Podia<\/strong> is the most balanced option. It handles both product types genuinely well, includes email marketing, and won&#8217;t break the budget. If budget is tight, <strong>Payhip<\/strong> delivers surprising value. If courses are your core business and you&#8217;re ready to invest, <strong>Kajabi<\/strong> is the premium choice.<\/p>\n<p>Don&#8217;t pick a platform that does one thing well and forces you to bolt on a second tool for everything else. Pick one that grows with you.<\/p>\n<p>Still exploring? Read our full <a href=\"https:\/\/rupa.pro/blog\/best-platform-to-sell-digital-products\/\">best platform to sell digital products<\/a> guide or <a href=\"https:\/\/rupa.pro/blog\/compare-platforms-for-selling-digital-downloads\/\">compare platforms for digital downloads<\/a> to dig deeper into the options.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compare the best software to sell digital products and courses in 2026. Find one platform that handles downloads AND courses so you never have to switch.<\/p>\n","protected":false},"author":5,"featured_media":1049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide"],"aioseo_notices":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/rupa.pro/blog\/wp-json\/wp\/v2\/posts\/1050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rupa.pro/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rupa.pro/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rupa.pro/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/rupa.pro/blog\/wp-json\/wp\/v2\/comments?post=1050"}],"version-history":[{"count":1,"href":"https:\/\/rupa.pro/blog\/wp-json\/wp\/v2\/posts\/1050\/revisions"}],"predecessor-version":[{"id":1330,"href":"https:\/\/rupa.pro/blog\/wp-json\/wp\/v2\/posts\/1050\/revisions\/1330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rupa.pro/blog\/wp-json\/wp\/v2\/media\/1049"}],"wp:attachment":[{"href":"https:\/\/rupa.pro/blog\/wp-json\/wp\/v2\/media?parent=1050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rupa.pro/blog\/wp-json\/wp\/v2\/categories?post=1050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rupa.pro/blog\/wp-json\/wp\/v2\/tags?post=1050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}