Best digital products to sell online: 7 ideas for social media influencers

Turning your followers into customers is the most critical step in building a sustainable influencer business. You’ve built the community and earned their trust; now it’s time to offer tangible value that also generates income. The challenge isn’t a lack of passion or expertise, but knowing which digital products actually convert and where to effectively sell them. This guide cuts through the noise, focusing on actionable strategies for creators ready to monetize.

We’re moving beyond generic advice to provide a clear roadmap. This article breaks down the best digital products to sell online, tailored specifically for influencers, coaches, and niche experts. Forget endless brainstorming. Instead, you’ll get a curated list of high-converting product ideas, from premium PDF guides and templates to paid challenges and micro-memberships. We’ll explore proven models that work for audiences ranging from 5,000 to 10,000 followers and beyond, giving you a realistic picture of potential revenue.

To make this immediately actionable, we will also dive into the top platforms and marketplaces where you can list and sell your new offerings. We’ll analyze the pros and cons of sites like Etsy, Creative Market, Gumroad, and even resources like Canva for product creation. Each recommendation includes direct links and insights to help you choose the best fit for your specific niche and product type. Consider this your playbook for transforming your influence into a profitable, automated income stream.

1. Etsy

Etsy is an essential starting point for any influencer exploring the best digital products to sell online. While it’s known for handmade physical goods, its digital marketplace is a massive, thriving ecosystem for instant-download products. This makes it an invaluable resource not just for selling, but for market research, trend-spotting, and validating your product ideas before you build them.

Think of Etsy as a real-time database of what your audience is actively buying. You can see which printable planners, social media templates, or Lightroom presets are best-sellers, read customer reviews to understand pain points, and analyze how top sellers package their offers. It’s a goldmine for data-driven product creation.

Why It’s a Key Resource for Influencers

Etsy’s strength lies in its sheer volume and transparency. With millions of digital listings, you get immediate access to a wide range of products, from niche-specific Lightroom presets for food bloggers to comprehensive business plan templates for aspiring entrepreneurs. The platform’s robust search and filtering options allow you to quickly zero in on categories relevant to your audience.

Practical Examples for Influencers:

• Fitness Influencer: Create and sell a “30-Day Glow-Up” printable workout and meal planner.
• Travel Influencer: Offer a “Notion Travel Itinerary Template” for a specific destination like Bali or Paris.
• DIY/Craft Influencer: Sell SVG cut files for Cricut machines that match your most popular craft tutorials.

Pro Tip: Before launching a new digital product, search for similar items on Etsy. Analyze the top 3-5 listings: study their pricing, product mockups, listing descriptions, and what’s included. This competitive analysis can reveal gaps in the market and help you position your offer more effectively.

Key Features and Considerations

Pros:

• Idea Validation: Quickly gauge demand for a product idea by analyzing existing sales and reviews.
• Asset Sourcing: Purchase licensed fonts, graphics, and mockups to use in your own products.
• Market Research: Discover profitable niches and trending product formats with ease.

Cons:

• License Variability: You must carefully check the licensing terms for each individual shop before using assets commercially.
• Quality Control: Originality and quality can differ greatly between sellers; due diligence is required.

For influencers looking to sell directly on the platform, visibility is key. To stand out in the crowded marketplace, it’s crucial to master the platform’s search algorithm. For those looking to succeed specifically on this platform, exploring dedicated Etsy SEO tools to optimize your listings can provide a significant competitive advantage. While Etsy is a powerful tool, it’s also worth exploring other platforms that might offer better fee structures; you can learn more about these Etsy alternatives for digital creators.

Website: https://www.etsy.com

2. Creative Market

Creative Market is a premier marketplace for influencers searching for high-quality, professional design assets. Unlike sprawling platforms with variable quality, it offers a curated collection of fonts, graphics, templates, and themes, making it an essential resource for building the best digital products to sell online. Its primary strength is its clear and straightforward licensing, which removes much of the guesswork.

For any influencer building a digital product, professional assets are non-negotiable. Creative Market serves as a B2B resource where you can source the foundational components for your offers, such as a unique font for your ebook, a mockup template for your course slides, or high-resolution photos for your sales page. The platform’s focus on quality means you spend less time vetting assets and more time creating.

Why It’s a Key Resource for Influencers

The platform’s standout feature is its standardized licensing model: Personal, Commercial, and Extended Commercial. This structure is designed for digital creators, explicitly defining how many “end products” you can sell using the asset. For example, the Commercial License might permit up to 5,000 sales, while the Extended License covers up to 250,000. This clarity is crucial for scaling your digital product business without facing legal complications.

Practical Examples for Influencers:

• Business Coach: Purchase a professional slide deck template to create a high-ticket webinar presentation.
• Fashion Influencer: Buy unique font pairings and graphics to design a “Brand Collaboration Media Kit” template to sell to other creators.
• Photographer: Sell your custom Lightroom presets or Photoshop actions to your audience of aspiring photographers.

Pro Tip: When purchasing an asset on Creative Market, always opt for the license that aligns with your sales projections. If you anticipate your product will be a bestseller, investing in the Extended Commercial License upfront can prevent future headaches and is more cost-effective than re-licensing later.

Key Features and Considerations

Pros:

• Consistent Licensing: Standardized license tiers make commercial use clear and easy to manage.
• Professional Assets: High-quality source for branding materials, mockups, and templates.
• Curated Marketplace: Strong focus on professional-grade assets from vetted creators.

Cons:

• Higher License Costs: Extended licenses for high-volume products can be a significant investment.
• Compliance Tracking: You are responsible for tracking your end-product sales to remain compliant with the license terms.

For creators, the value of Creative Market extends beyond just sourcing assets; it’s also a powerful platform to sell on. Understanding the nuances of different marketplaces is key to maximizing revenue. You can explore a detailed comparison and find the best platform for selling your digital products to see how Creative Market stacks up against other options.

Website: https://creativemarket.com

3. Envato Elements

Envato Elements is a powerhouse subscription service for influencers serious about producing high-quality digital products to sell online. Instead of purchasing assets one by one, it offers unlimited downloads from a massive library of millions of creative assets under a single, straightforward commercial license. This model makes it an indispensable toolkit for consistently creating and marketing your digital offerings.

Think of it as your all-in-one asset library. Whether you need a professional video template for your mini-course, unique fonts for a workbook, or high-quality stock photos for your sales page, Envato Elements has it covered. This access streamlines the entire product creation workflow, from initial design to final marketing push.

Why It’s a Key Resource for Influencers

Envato Elements’ primary strength is its incredible value and simplicity. For a predictable monthly fee, you get access to a vast and diverse library that would cost thousands of dollars to license individually. This allows influencers to experiment and produce a wide variety of digital products without facing prohibitive upfront costs.

Practical Examples for Influencers:

• YouTuber/Vlogger: Download premium video templates, motion graphics, and royalty-free music to create professional video intros or digital products about video editing.
• Productivity Guru: Use their presentation templates and icon packs to design a comprehensive “Life Organizer” Notion or Google Sheets template.
• Food Blogger: Access high-quality food-themed stock photos and recipe card templates to create a premium digital cookbook.

Pro Tip: Use Envato Elements to create high-value bonuses for your core digital products. For example, if you sell a Canva template pack, use Envato’s presentation templates to create a bonus “Brand Style Guide” or use their sound effects to create a custom audio pack. This adds immense perceived value with minimal extra effort.

Key Features and Considerations

Pros:

• Predictable Cost: A flat subscription fee provides access to a massive library, making it cost-effective for frequent creators.
• Extensive Library: Access a huge variety of assets, enabling the creation of diverse digital products and marketing materials.
• Simplified Licensing: One commercial license covers everything, reducing legal complexity and risk.

Cons:

• Usage Restrictions: Assets cannot be resold “as-is” and must be incorporated into a larger, value-added creation.
• Administrative Overhead: The requirement to register each asset for each project can be time-consuming for high-volume work.

For influencers, Envato Elements is less a marketplace for selling and more a foundational resource for creating. The platform empowers you to produce professional-grade digital products efficiently and affordably. By leveraging its vast library, you can significantly elevate the quality and appeal of your offerings, from paid templates and mini-courses to membership content, setting yourself apart in a competitive market.

Website: https://elements.envato.com

4. Gumroad

Gumroad has solidified its place as a go-to platform for influencers looking to sell digital products directly to their audience with minimal friction. It serves as both a simple, elegant storefront and a discovery marketplace, making it a powerful tool for validating and selling some of the best digital products to sell online, from ebooks and templates to software keys and memberships.

Unlike platforms focused solely on asset creation, Gumroad is built for the transaction. Its minimalist interface and streamlined checkout process are designed to maximize conversions. For influencers, this means you can send your followers directly from a TikTok video or Instagram Story to a product page that gets out of the way and lets them buy—perfect for quick-launch funnels.

Why It’s a Key Resource for Influencers

Gumroad’s main appeal is its simplicity and its role as a Merchant of Record. This means it handles the complexities of global sales tax and VAT compliance on your behalf, a significant administrative relief for solo creators. This allows you to focus purely on creating great products and marketing them to your audience.

Practical Examples for Influencers:

• Tech Reviewer: Sell a “Ultimate Guide to Building Your First PC” ebook.
• Finance Influencer: Offer a “Personal Finance & Budgeting” Google Sheets template via a simple Gumroad link.
• Writer/Poet: Create a paid newsletter subscription or sell a digital collection of your work.

Pro Tip: Use Gumroad’s “Pay What You Want” feature (with a minimum price) to test pricing for a new product. This can provide valuable data on what your audience perceives as a fair price, helping you optimize your revenue strategy for future launches. You can also use it to offer a freebie with an optional “tip” to build your email list.

Key Features and Considerations

Pros:

• Ease of Use: Incredibly simple setup for both sellers and buyers, with a clean interface.
• Tax Compliance: Acts as Merchant of Record, handling global VAT and sales tax.
• Flexible Models: Supports one-time purchases, subscriptions, and payment plans.

Cons:

• Higher Fees: The 10% flat fee can be higher than some competitors, especially for high-volume sellers.
• Quality Variability: As an open marketplace, product quality and support can differ significantly between creators.

For influencers wanting a straightforward platform to start selling immediately, Gumroad is an excellent choice. It removes technical and administrative barriers, empowering you to monetize your audience effectively. To see how it stacks up against other storefronts, you can explore this detailed breakdown of the best places to sell digital downloads in 2025.

Website: https://gumroad.com

5. PLR.me

For influencers in the coaching, wellness, and personal development spaces, PLR.me is a game-changer for sourcing the best digital products to sell online. It’s a premium library of “Private Label Rights” (PLR) content, which means you can legally acquire, rebrand, and sell pre-written ebooks, courses, worksheets, and presentations as your own. This massively accelerates the product creation timeline from weeks or months down to just a few days.

Unlike generic PLR sites, PLR.me focuses on high-quality, professionally written content. Instead of just getting a text document, you often receive editable source files (like .docx or .pptx) that make it simple to add your own branding, examples, and unique voice before launching the product to your audience.

Why It’s a Key Resource for Influencers

The primary strength of PLR.me is its ability to eliminate the most time-consuming part of digital product creation: writing long-form content from scratch. This is your secret weapon for creating high-value offers without the burnout.

Practical Examples for Influencers:

• Life Coach: Download a “Mindfulness & Meditation” challenge kit, add your own intro videos and branding, and sell it as a 21-day program.
• Business Mentor: Acquire a comprehensive slide deck on “Mastering LinkedIn for Lead Generation” and use it as the foundation for a paid workshop.
• Wellness Influencer: Rebrand a PLR ebook on “Clean Eating” into your signature recipe guide, complete with your own photos and personal tips.

Pro Tip: Never sell PLR content as-is. Use it as a high-quality first draft. Infuse it with your personal stories, brand-specific examples, and unique insights. Update statistics, add your own graphics, and record a video introduction to make the final product truly yours and provide maximum value.

Key Features and Considerations

Pros:

• Speed to Market: Drastically reduces the time required to create and launch new digital products.
• High-Quality Foundation: Content is well-researched and structured, providing a solid starting point.
• Niche-Specific Content: Excellent for coaches, wellness experts, and business mentors.

Cons:

• Requires Customization: To be effective and avoid duplicate content, significant rebranding and personalization are essential.
• Niche Focus: The library is heavily skewed toward self-help and business, which may not suit all creators.

For influencers, PLR.me acts as a content engine. It empowers you to build a diverse digital product suite without the immense effort of starting every project from a blank page. You can test new product ideas with minimal upfront time investment, making it a strategic tool for scaling your online business and monetizing your expertise effectively.

Website: https://www.plr.me

6. IDPLR

IDPLR is a veteran in the world of private label rights (PLR), offering a vast library of ready-made digital products that you can rebrand and sell as your own. For influencers looking to quickly build a catalog of the best digital products to sell online, it serves as a massive content repository. Instead of creating everything from scratch, you can source foundational products like ebooks, video courses, or software and customize them for your specific audience.

Think of IDPLR as a shortcut for product development. It allows you to rapidly test different niches and product types without the upfront time investment. This is ideal for influencers who want to offer valuable freebies (lead magnets) to grow their email list or create low-cost starter products to convert followers into first-time buyers.

Why It’s a Key Resource for Influencers

IDPLR’s primary advantage is its sheer volume and low cost, especially the lifetime membership. With over 12,000 PLR packages, you can find content for almost any niche, from digital marketing to personal development. The platform clearly defines the license for each product, whether it’s Private Label Rights (allowing full modification) or Master Resell Rights (allowing you to sell the product and resell rights).

Practical Examples for Influencers:

• Marketing Influencer: Download several PLR ebooks on social media topics, bundle them together, add your own commentary, and sell it as a “Social Media Starter Kit.”
• Gaming Influencer: Find PLR video courses on streaming setup or video editing, re-record the voiceover with your own personality, and offer it as a beginner’s guide.
• Any Niche: Use the thousands of articles as a base for blog posts, email newsletters, or scripts for your social media videos to promote your main products.

Pro Tip: Don’t sell PLR content as-is. The most successful creators use it as a starting point. Combine multiple PLR products, update the content with your unique voice and expertise, and create new, high-value packages. For example, bundle a PLR ebook, a related video course, and a checklist into a premium offer.

Key Features and Considerations

Pros:

• Rapid Product Creation: Launch lead magnets, entry-level products, or bonuses in a fraction of the time.
• Cost-Effective: The one-time lifetime access fee is a low investment for a massive content library.
• Niche Exploration: Quickly source products to test audience interest in various niches without a huge upfront effort.

Cons:

• Variable Quality: The quality and relevance of products can vary significantly across the large library; curation is essential.
• Customization Required: To stand out, significant rebranding and content enhancement are almost always necessary.
• Download Limits: Non-lifetime plans have daily download caps, which can slow down bulk content sourcing.

IDPLR is best suited for influencers who understand the value of speed and are willing to put in the effort to customize and add their unique touch. It’s less of a standalone solution and more of a powerful accelerator, enabling you to build a diverse digital product inventory quickly and efficiently test what resonates with your audience.

Website: https://www.idplr.com

7. Canva

Canva has evolved from a simple design tool into a powerhouse for creating and selling some of the best digital products to sell online. For influencers, it’s a dual-purpose platform: a production studio for rapidly building high-quality products and a marketplace for selling templates directly to millions of users. This unique combination makes it an indispensable asset for entrepreneurs, coaches, and social media personalities.

Rather than just being a source of assets, Canva empowers you to become the producer. You can design everything from an ebook and social media templates to a full-blown mini-course workbook using its intuitive drag-and-drop interface. This significantly lowers the barrier to entry for creators who aren’t professional designers but need to produce polished, commercially viable digital goods.

Why It’s a Key Resource for Influencers

Canva’s primary strength is its accessibility and clear commercial licensing. The Canva Pro Content License allows you to use its vast library of photos, elements, videos, and audio in your own designs for commercial purposes, as long as you’re not reselling the assets on a standalone basis. This means you can confidently create a paid planner using their graphics or build a lead magnet PDF without worrying about complex legal issues.

Practical Examples for Influencers:

• Social Media Manager: Create and sell niche-specific Instagram post and Story templates (e.g., “100 Canva Templates for Realtors”).
• Parenting Blogger: Design and sell a printable “Kids’ Chore Chart & Weekly Planner” bundle.
• Design Influencer: Apply to the Canva Creators program to sell your own unique templates directly on the Canva marketplace for passive income.

Pro Tip: When creating templates to sell (e.g., Instagram post templates for a specific niche), use only free elements from Canva’s library. This ensures that your customers can use the templates without needing a Canva Pro subscription, making your product more accessible and appealing to a wider audience.

Key Features and Considerations

Pros:

• Rapid Product Creation: Quickly design and export professional-grade digital products without advanced design skills.
• Clear Licensing: The user-friendly licensing terms make it easy to understand how you can legally use assets in products for sale.
• Built-in Marketplace: The Canva Creators program provides a direct pathway to monetize your design skills.

Cons:

• Asset Restrictions: You cannot resell Canva assets “as-is” or on a standalone basis; they must be part of your unique design.
• Specific Content Limitations: Some premium content, like certain music tracks or partner IP, comes with additional usage restrictions.

For influencers, the platform streamlines the entire digital product creation workflow. A fitness coach can design a 30-day workout planner PDF, a business mentor can create a bundle of presentation templates, and a food blogger can produce a recipe ebook, all within a single ecosystem. This efficiency is crucial for launching products quickly and consistently. You can start with a template, customize it to fit your brand, and have a finished product ready to sell in hours, not weeks.

Website: https://www.canva.com

Top 7 Platforms for Selling Digital Products — Comparison

Your Next Step: From Idea to Launch

You’ve explored a powerful lineup of tools and platforms, each offering a unique pathway to monetize your expertise. We’ve covered everything from creating stunning visuals with Canva and selling directly to your audience via Gumroad, to leveraging marketplaces like Etsy and Creative Market, and even fast-tracking product creation with PLR resources from PLR.me and IDPLR. The journey from influencer to entrepreneur is paved with these exact opportunities.

The core takeaway is simple: you don’t need a massive audience or a complex, high-ticket offer to start generating significant income. The best digital products to sell online are often the simplest ones that solve a specific, tangible problem for your audience. A well-designed template, a concise PDF guide, or a focused mini-course can outperform a sprawling flagship product, especially when you’re starting out. The key is aligning your offer directly with your audience’s immediate needs.

How to Choose Your Starting Point

Selecting the right platform and product type can feel overwhelming, but it boils down to three key factors: your skills, your audience, and your goals. Here is a simple breakdown for influencers:

• For the Visual Influencer (Designers, Photographers, Artists):
  • Your Goal: Monetize your aesthetic and design skills.
  • Platforms: Creative Market (for pro-level assets), Etsy (for broader reach with templates/presets), Canva (to both create and sell templates).
  • Product Idea: Sell your custom Lightroom presets, unique font pairings, or a branded media kit template for other influencers.
• For the Niche Expert (Coaches, Mentors, Consultants):
  • Your Goal: Package your knowledge into a sellable format.
  • Platforms: Gumroad (for direct, low-friction sales), PLR.me (to accelerate content creation).
  • Product Idea: Launch a 7-day paid email challenge on your topic, sell a detailed “strategy playbook” PDF, or offer a pre-recorded mini-workshop.
• For the Influencer Focused on Volume and Speed:
  • Your Goal: Quickly build a catalog of products and lead magnets.
  • Platforms: IDPLR (for a huge library of base content), Gumroad (for easy hosting of free and paid products).
  • Product Idea: Create a “starter kit” by bundling several rebranded PLR ebooks. Offer a free PLR checklist as a lead magnet to grow your email list.

Turning Your Product into Profit

Creating the product is only half the battle. A successful launch hinges on your ability to connect that product with the right people. This means understanding your audience’s behavior on social media and using that data to inform your marketing strategy.

Before you launch, spend time analyzing your content’s engagement. Which posts get the most shares? What questions do your followers ask most often? These are direct clues pointing to what they are willing to pay for. Once your digital product is ready, understanding how to effectively launch and market it is crucial. This includes using social media platforms, as outlined in this comprehensive guide to analyzing performance for successful product launches.

Ultimately, the path to a thriving digital product business is built on action. Choose one idea from this article, one tool that resonates with you, and commit to launching a small-scale “beta” version in the next 30 days. You have the knowledge and the tools; now it’s time to build.

Ready to turn your audience into a thriving business? Rupa helps you create, sell, and manage your digital products and services all in one place. Start building your digital empire today with Rupa.