15 Real TikTokers Reveal How Much They Actually Make in 2025 ‣ Rupa blog

The average TikToker makes $131,874 a year – a number that sounds great until you dig deeper into the stark reality most creators face .

Reality paints a different picture. Almost half of TikTok influencers barely scrape together $15,000 a year . Most creators actually earn between $15,000 and $25,000 – nowhere near the glamorous lifestyle social media fame suggests . Latest projections for 2025 show a more realistic average of $44,250 that better matches most creators’ experience .

Money flows through different channels on TikTok. Brand deals and sponsored posts generate the bulk of income for 49.9% of content creators . Creators with million-plus followers can pull in $1,000 to $5,000+ monthly, while elite influencers might pocket up to $1 million per post . TikTok’s Creator Fund pays creators a modest $0.02 to $0.04 per 1,000 views .

These numbers tell only part of the story. We interviewed 15 creators with different follower counts to uncover their actual earnings in 2025 and reveal the complete picture.

MrBeast

Image Source: Instagram

MrBeast, whose real name is Jimmy Donaldson, has become the world’s richest content creator. This 27-year-old from Greenville, North Carolina rules social media with his outrageous stunts and charitable challenges.

TikToker Bio

Jimmy Donaldson’s content creation started when he was just 13 years old after his birth in Wichita, Kansas on May 7, 1998. His “Worst Intros” YouTube series brought his original recognition, and he later shifted to expensive challenges and generous giveaways. His lifestyle remains surprisingly modest despite his wealth. He lives in a 3,000-square-foot home that cost $320,000 in 2018 [1]. His mother manages the master accounts while he creates content, and he doesn’t have direct access to his bank accounts [1].

TikTok Earnings

TikTok brings in substantial revenue but isn’t the main source of his $85 million annual earnings [2]. His 415 videos attract major brands that pay $2.5 million to $3 million for mentions in his content [1]. He puts almost all his earnings back into making more content [1].

Main Income Sources

MrBeast’s business empire has grown to include:

YouTube ad revenue () $54 million in 2021 alone [3]
Feastables chocolate and candy brand ($100 million revenue from 2020-2022) [1]
MrBeast Burger restaurant chain
Merchandise sales (his second largest income source) [1]
Beast Games on Amazon Prime (50 million views in 25 days) [1]

Follower Count

MrBeast’s TikTok following reached 119.1 million with 1.2 billion lifetime likes by August 2025 [4]. His account added 100,000 new followers on August 6, 2025 [4]. His total following of 634 million across platforms [2] makes him the world’s most followed creator.

Notable Brand Deals

MrBeast’s team presents sophisticated partnership proposals to companies like General Motors, Ford, Walmart, and LG [5]. He worked with Microsoft, PayPal, Verizon, and Coinbase [5]. Smaller creators can use platforms like Rupa Pro to build steady income streams beyond platform dependency, much like MrBeast’s approach.

Charli D’Amelio

Image Source: Instagram

Charli D’Amelio stands as the face of TikTok’s meteoric rise at just 21 years old. Her dance videos turned her from a Connecticut teenager into a global sensation. She now ranks among social media’s highest-earning personalities.

TikToker Bio

Charli started posting dance videos in 2019 from her hometown of Norwalk, Connecticut, where she was born on May 1, 2004. Her takes on trending choreography shot her to fame in just months. She had spent over 10 years as a competitive dancer, which gave her the perfect foundation to become a TikTok star. She built a family empire with her sister Dixie and parents Marc and Heidi that spans television, podcasting, and fashion. Their success led to their own Hulu reality show, “The D’Amelio Show,” which now runs in its third season.

TikTok Earnings

Charli’s yearly income hits , making her one of the highest-paid TikTok stars since 2020. She charges $500,000 for sponsored content, while some brand partnerships bring in over $1 million per video. Her TikTok Creator Fund earnings alone top $50,000 monthly based on engagement metrics.approximately $17.5 million

Main Income Sources

Charli’s revenue comes from multiple streams:

Product lines (clothing with Hollister, fragrance with Born Dreamer)
Endorsement deals with Morphe, Dunkin’ Donuts, and Sabra
Personal investments in tech startups and her family’s venture capital fund

Follower Count

Charli holds strong with 152.5 million TikTok followers and 45.6 million Instagram followers, making her the second most-followed TikToker worldwide. Her videos consistently pull in 2-5 million views each, while her most popular posts reach beyond 100 million views.

Notable Brand Deals

Hollister’s “Social Tourist” clothing line brings Charli $8 million yearly. Her Dunkin’ Donuts partnership created “The Charli” signature drink that boosted app downloads by 57% and cold brew coffee sales by 20% just one day after launch. Unlike creators who rely only on platform algorithms, Charli shows how income diversification works. Platforms like Rupa Pro help new creators achieve similar success by turning followers into paying customers through digital products and courses.

Khaby Lame

Image Source: Lifestyle Asia

Khabane “Khaby” Lame turned a pandemic layoff into a social media empire. This Senegalese-Italian creator became TikTok’s biggest star without uttering a word. His story shows how silence can say more than words.

TikToker Bio

Khaby Lame’s journey began in Dakar, Senegal on March 9, 2000 [6]. His family moved to Italy when he was just a year old and settled in Chivasso, a Turin suburb’s public housing complex [6]. The COVID-19 pandemic cost him his factory job in 2020, so he started making TikTok videos to pass time [7]. His simple reactions to complicated “life hack” videos and that famous exasperated hand gesture caught everyone’s attention. Language barriers didn’t matter – his expressions said it all [8][3].

TikTok Earnings

Each sponsored TikTok post brings Lame $500,000 to $850,000 [9]. Some brands pay even more – QNB Bank and Binance Crypto App each shelled out $1 million for his promotions [10]. His former social media manager revealed that 2022 earnings were heading toward $10 million [8]. Experts predict his net worth will hit between $16.5 million and $30 million by 2025 [10][11].

Main Income Sources

Money flows in from multiple channels. Instagram posts fetch $20,000 each [10]. His YouTube channel boasts over 9 million subscribers [10]. He co-founded Iron Corporation [7] and launched Khabyshop for merchandise [11]. Movie and TV projects add to his growing empire [11].

Follower Count

Khaby leads TikTok with 161.7 million followers as of August 2025 [2][3]. He took the crown from Charli D’Amelio in June 2022 [8]. His 1,287 videos have racked up 2.5 billion likes [3].

Notable Brand Deals

Hugo Boss stands out as his biggest partner. The multi-year deal included a Milan Fashion Week runway appearance worth $450,000 and a special collection he helped design [12][7]. Netflix, Amazon Prime, Juventus FC, Dream11, and Xbox round out his impressive client list [10]. Tools like Rupa Pro help new influencers build steady income through digital products and direct audience connections, unlike creators who depend on platform algorithms.

Addison Rae

Image Source: Influencer Marketing Hub

Addison Rae transformed from a Louisiana State University freshman into one of TikTok’s highest-paid stars through smart brand deals and diverse content creation.

TikToker Bio

Addison Rae Easterling was born on October 6, 2000, in Louisiana. She started competitive dancing at age 6 [13]. Her dance videos in 2019 quickly attracted over a million followers within months [14]. This success led her to leave LSU and focus on creating content full-time [15]. She became part of the Hype House with other rising stars [16].

TikTok Earnings

Forbes reported that Rae earned $5 million in 2020 [4], making her TikTok’s top earner at the time [16]. Her annual income jumped to $8.5 million by 2021 [17]. Each sponsored TikTok post brings in between $65,200 [4] and $90,000 [4]. Her Instagram posts are worth around $219,000 each [4].

Main Income Sources

Rae’s business empire has grown beyond social media:

Item Beauty, her clean makeup line at Sephora [4]
Netflix deal worth over $2 million for multiple films [18]
Addison Rae Fragrance launched in 2021 [4]
Spotify-exclusive podcast with her mother [4]
Music career featuring hits like “Diet Pepsi” (400 million streams) [1]

Follower Count

Rae stands as the fifth most-followed person on TikTok with 88.5 million followers [19] in 2025. Her Instagram following has reached 34 million [20].

Notable Brand Deals

YSL Beauty, Chanel, Lululemon, and AirBnB are part of Rae’s partnership portfolio [1]. Her American Eagle collaboration brought in about $4.26 million in media impact value [4]. Her Thom Browne appearance at the CFDA Awards generated $875,000 in media impact value [21].

Rae shows how creators can build lasting success beyond platform algorithms. She owns products and intellectual property. New creators can follow this path using tools like Rupa Pro to turn their followers into customers through digital products.

Dixie D’Amelio

Image Source: Instagram

Dixie D’Amelio turned her social media popularity into a genuine music career and proved she’s much more than just “Charli’s sister” in the content creation world.

TikToker Bio

Dixie D’Amelio was born on August 12, 2001, in Norwalk, Connecticut. She shot to fame after her younger sister Charli became a TikTok sensation. She played field hockey as a high school athlete and graduated from King School in Stamford before she started creating content. She built a serious music career that goes beyond her social media presence. Her singles like “Be Happy” racked up over 86 million Spotify streams, and she collaborated with Wiz Khalifa on “One Whole Day.” Her podcast “The Early Late Night Show” shows her entrepreneurial spirit and her drive to create more than just dance content.

TikTok Earnings

Each sponsored TikTok post brings Dixie . She makes this money through brand partnerships rather than TikTok’s Creator Fund. Her yearly earnings top $10 million, and she consistently ranks among the top 10 highest-paid TikTok stars. Her earnings are 60% of her sister Charli’s per-post rate, but this is a big deal as it means that what 99% of creators make on the platform.approximately $40,000

Main Income Sources

Dixie’s money comes from multiple channels:

Music releases and streaming royalties
Co-ownership of Social Tourist clothing line with Hollister
Reality TV show income (“The D’Amelio Show” on Hulu)
YouTube monetization (7.1 million subscribers)
Investment portfolio and family ventures

Follower Count

Dixie’s social media presence in August 2025 stands at 57.3 million TikTok followers, 24.2 million Instagram followers, and 7.1 million YouTube subscribers. Her TikTok following might be one-third of her sister’s, but her music-focused content gets more engagement on YouTube and Spotify.

Notable Brand Deals

Valentino, Ralph Lauren, and Puma are just some of Dixie’s brand partners. Her Puma deal alone brings in $3 million yearly. She stands out from creators who rely only on platform algorithms. Platforms like Rupa Pro help new creators follow her example by turning their followers into paying customers through digital products and courses.

Bella Poarch

Image Source: Brand Vision Marketing

A single lip-sync video catapulted Bella Poarch from Navy veteran to global sensation in August 2020. This showcased TikTok’s power to change lives overnight.

TikToker Bio

Born Denarie Bautista Taylor (originally Belinda Marie Macadengdeng Batumbakal) on February 9, 1997, in the Philippines [22]. Her grandmother raised her until age three. A white American military veteran and his Filipino wife later adopted her [5]. She joined the U.S. Navy in 2017 and served three years as an aviation ordnanceman in Japan and Hawaii [23]. Her TikTok journey began in April 2020 with gaming and cosplay content [22].

TikTok Earnings

Poarch’s sponsored TikTok posts bring in each $30,000[24]. This adds up to $2.75 million yearly from TikTok alone [25]. Her Instagram sponsored content fetches between $13,000 to $23,000 [24]. Her monthly earnings across platforms are expected to reach $129,688 to $188,928 by 2025 [26].

Main Income Sources

Poarch’s revenue streams extend beyond social media:

Music career (Warner Records deal in May 2021) [22]
YouTube channel () estimated $77,350 monthly from AdSense[25]
Brand ambassadorships (HyperX, Moncler) [27]
Real estate and luxury vehicle investments with 51% return on net worth [28]

Follower Count

By July 2025, Poarch’s TikTok following reached 93.6 million [22] with 2.4 billion lifetime likes [29]. She ranks fourth among most-followed individuals on the platform, behind Khaby Lame, Charli D’Amelio, and MrBeast [22]. Her Instagram boasts over 12 million followers [30].

Notable Brand Deals

Poarch’s brand partnerships showcase her influence. She works with HyperX gaming peripherals [27], stars in Valentino’s Voce Viva fragrance campaign (13.2 million views) [31], leads Moncler’s #MonclerBubbleUp challenge [31], and promotes Eos beauty products [31]. Tools like Rupa Pro help rising influencers build steady income through digital products and direct audience engagement, reducing dependence on platform algorithms.

Brent Rivera

Image Source: Exploding Topics

Brent Rivera’s journey from Vine star to social media mogul spans a decade. He built his business empire by creating mutually beneficial alliances and developing new talent.

TikToker Bio

Brent Rivera started his journey in Huntington Beach, California, where he was born on January 9, 1998. His comedy and prank videos on Vine helped him build an impressive following of eight million followers [32]. The end of Vine didn’t slow him down as he smoothly switched to YouTube, Instagram, and TikTok [32]. His business acumen shines through Amp Studios, a talent incubator he co-founded that now generates 10 billion monthly social media views [33].

TikTok Earnings

His annual earnings reach $11 million [3], while his monthly income ranges between $3.2-3.9 million [34]. He manages to keep steady growth through his career by charging premium rates for sponsored content.

Main Income Sources

Rivera’s money flows from multiple channels:

Amp Studios talent incubator [33]
Brand deals with companies that value his engaged audience [32]
Relatable clothing line merchandise [33]
Levels chip brand, which he launched recently [35]
“So Relatable” podcast that started in 2021 [33]

Follower Count

Rivera’s TikTok presence stands at 50.4 million followers with 1.7 billion lifetime likes [35]. His total following in a variety of platforms exceeds 100 million [36].

Notable Brand Deals

“I’m always looking for brands that will help make my content better,” says Rivera about his careful partnership choices [32]. His collaborative efforts include Coca-Cola’s #MakeItHappy campaign [37] and Hollister’s anti-bullying initiative [37]. Tools like Rupa Pro help new influencers build lasting businesses through direct audience monetization, unlike creators who rely solely on platforms.

Jake Paul

Image Source: Impact Wealth

Jake Paul blazed an unconventional trail from Disney Channel star to professional boxer. He stands out among social media personalities as both a controversial influencer and a legitimate sports entrepreneur.

TikToker Bio

Jake Paul was born on January 17, 1997, in Ohio. His rise to fame started on Vine before he built a massive YouTube following with prank videos and stunts [38]. Disney Channel’s “Bizaardvark” cast him as Dirk Mann when he turned 19 [39]. His character’s “try anything” attitude matched Paul’s real personality perfectly [38]. Boxing ended up becoming his passion in 2018 [40].

TikTok Earnings

Paul ranks third among top creators, earning $50 million annually [3]. His TikTok content now serves to boost his boxing career rather than generate platform revenue directly [41].

Main Income Sources

His wealth comes from multiple streams:

Boxing purses (up to $40 million for his Mike Tyson fight) [42]
Business ventures including Most Valuable Promotions [40]
Anti Fund venture capital firm [40]
Betr sports betting platform valued at $375 million[42]
W by Jake Paul men’s grooming line [43]

Follower Count

Paul’s TikTok account boasts 18.7 million followers with 373.2 million lifetime likes [44]. His total reach extends to roughly 79 million followers on all platforms combined [3].

Notable Brand Deals

His brand partnerships include Au Vodka (since February 2023), BooHooman, RNBO Clothing, and Celsius [45][39]. Creators looking to build similar success should check out platforms like Rupa Pro to create direct-to-consumer revenue streams that don’t depend on platform algorithms.

Logan Paul

Image Source: Brand Vision Marketing

Logan Paul turned his internet fame into a business empire. His WWE contract is worth $15 million over three years, and his beverage company brings in more than $1 billion yearly sales.

TikToker Bio

This 29-year-old Ohio native started making videos when he was just 10 years old on his “Zoosh” channel [46]. His big break came on Vine, and he later built a massive YouTube following of 23 million subscribers [47]. Paul launched his “Impaulsive” podcast in 2018 [48] and landed a multi-year WWE deal in 2023 [49].

TikTok Earnings

Paul ranks #15 on Forbes’ Top Creators list with earnings around $10 million in 2025 [50]. We noticed his TikTok channel mostly promotes his business ventures instead of chasing platform revenue directly [41].

Main Income Sources

Paul’s wealth comes from:

Prime Hydration (co-founded with KSI in 2022, this is a big deal as it means that $1.2 billion in 2023 sales) [51]
WWE contract () $15 million over three years[49]
YouTube advertising revenue (nearly 6 billion lifetime views) [49]
Maverick Apparel ($40 million in first nine months) [49]
Boxing exhibitions (earned $5.25 million facing Floyd Mayweather) [49]

Follower Count

Paul’s TikTok following stands at 19 million with 389.4 million lifetime likes [52]. His content mix includes wrestling, sports, entertainment, and updates about his business ventures [53].

Notable Brand Deals

Paul landed WWE’s biggest sponsorship deal ever through Prime Hydration [51]. Prime became the first brand to appear in the center of the WWE ring [54]. This marketing achievement stands out as something few creators could match without tools like Rupa Pro to build audience-independent revenue streams.

Marques Brownlee

Image Source: UrbanGeekz

Marques Brownlee has reshaped the tech review scene by combining analytical insights with premium production quality that sets him apart from entertainment-focused creators.

TikToker Bio

A simple laptop remote control review in 2009 marked the beginning of Brownlee’s YouTube journey [3]. Known professionally as MKBHD, this 31-year-old New Jersey native earned high praise from a Google senior VP who called him “the best technology reviewer on the planet” [55]. His excellence led to the “Creator of the Decade” award at the 2018 Shorty Awards [56].

TikTok Earnings

Brownlee ranks #17 on Forbes’ top creator list and generates $10 million annually [3]. TikTok makes up just one part of his diverse revenue portfolio.

Main Income Sources

Brownlee’s success comes from multiple channels:

YouTube advertising remains his core platform with 20+ million subscribers [3]
Brand integrations bring in $661,000-$826,000 monthly [57]
Strategic collaborations with Ridge, Opal, and through equity deals Riverside.FM [58]
His online store generates revenue through merchandise sales [59]

Follower Count

Brownlee commands on TikTok 2.2 million followers[41] and his total reach spans 33 million users across platforms [3].

Notable Brand Deals

His role as board member and chief creative partner at Ridge [10] shows how seasoned creators can build algorithm-resistant income streams. Platforms like Rupa Pro help new creators achieve similar stability through digital products.

Adam W

Image Source: Exploding Topics

Adam Waheed, better known as Adam W, has built a multi-million dollar media empire. His viral comedy sketches blend seamlessly with brand partnerships that feel natural to his audience.

TikToker Bio

This talented creator made it to Forbes’ first-ever Top 50 Creators list in 2022 [11]. His comedy videos rank #7 among comedy channels worldwide on YouTube [11]. Adam’s success extends beyond entertainment. He works with Karmagawa to build schools in Bali, Indonesia [11].

TikTok Earnings

Adam W’s earnings reached $16.5 million in 2025 [60]. Most of this came from Google AdSense and brand partnerships [60]. His monthly income ranges from $2.6 million to $3.3 million [2]. This impressive figure placed him at #24 on Forbes’ top creators list [3].

Main Income Sources

Partner earnings and sponsorships drive his revenue [2]. YouTube brings in his biggest platform earnings—$2.5-3.2 million monthly [2]. This amount overshadows his TikTok revenue of $17,600-$27,600 per month [2].

Follower Count

Adam’s social media presence is massive with 22.4 million TikTok followers and 579.2 million lifetime likes [61]. He also has 11.7 million Instagram followers [62] and 20.2 million YouTube subscribers [60].

Notable Brand Deals

T-Mobile, Old Spice, and the NFL count among Adam’s major partnerships [60]. His success shows how tools like Rupa Pro can help new creators turn their followers into customers through digital products, rather than relying on platform algorithms.

Dhar Mann

Image Source: Exploding Topics

Dhar Mann turned inspirational storytelling into a $56 million empire with his Hollywood-style social media studio, making him the second-highest earning creator worldwide [3].

TikToker Bio

Dharminder “Dhar” Mann launched his entrepreneurial journey in real estate at age 19 [9]. This Indian-origin creator [63] runs Dhar Mann Studios, a video production company that creates content with ethical lessons [64]. The New York Times dubbed him the “Moral Philosopher of YouTube” [64]. His operation spans a massive 100,000-square-foot studio with a team of 150 people [65].

TikTok Earnings

His $56 million annual income [3] puts him at #2 on Forbes’ Top Creators list [66]. Mann’s monthly earnings reach $3 million [9].

Main Income Sources

Mann’s revenue streams include:

YouTube AdSense (eight figures annually) [3]
LiveGlam cosmetics brand (generated $8 million at launch) [9]
Real estate investments [9]
Motivational merchandise sales [67]

Follower Count

Mann’s TikTok presence includes 16.3 million followers and 416.4 million likes [12]. His studio’s combined following stands at over 136 million across platforms [64].

Notable Brand Deals

Mann’s studio has built strong partnerships with Meta and Google [3]. He signed an exclusive deal with Samsung TV Plus for 13 original episodes [7]. Emerging creators can take a page from Mann’s playbook and use Rupa Pro to build algorithm-independent income streams.

Stokes Twins

Image Source: Exploding Topics

The Stokes Twins rose to fame by posting matching outfits on Instagram. They have now become TikTok stars and rank #19 on Forbes’ Top Creators list with annual earnings of $20 million [3].

TikToker Bio

Alan and Alex Chen Stokes were born on November 23, 1996, in Shenyang, China. The twins later moved to Tennessee and eventually made California their home [68]. Their social media presence started on Instagram where they posted similar outfit photos [69]. The 28-year-old twins launched their YouTube channel in 2017. They quickly built a following through pranks, challenges, and myth-busting videos [8]. Alan, who arrived just under two minutes before his brother, is half-Chinese [68].

TikTok Earnings

The twins earn about $21,000 per sponsored post throughout their career [6]. Their monthly income from all platforms reached an estimated $17.5 million in 2025 [70]. They invest “roughly $10 million a year” back into their content through set builds, multi-language dubbing, and VFX specialist hiring [71].

Main Income Sources

Money flows to the twins through:

YouTube AdSense (primary income source) [71]
Brand partnerships and sponsorships [69]
“Double Trouble” merchandise shop [6]
Studio71 partnership for premium ad placement [72]

Follower Count

The twins have amassed 31.2 million followers on TikTok with 816 million likes [6]. Their total reach extends to 165 million followers on all platforms [3]. Their YouTube success peaked when they crossed 100 million subscribers in November 2024 [71].

Notable Brand Deals

Major companies like Chipotle, Amazon, Ubisoft, and Crocs have collaborated with the twins [69]. Unlike their peers who chose acting, they decided to “double down and triple down on content” [69]. Content creators looking to diversify can use tools like Rupa Pro to build algorithm-resistant income through digital products.

Josh Richards

Image Source: Influencer Marketing Hub

Josh Richards turned his early success into a business empire that now spans social media, venture capital, and brand development. He started showing his business skills at just 13 years old.Musical.ly

TikToker Bio

This 23-year-old [73] from Toronto, Ontario, Canada started his first business venture selling hockey merchandise when he was 13 [17]. He built a following of 800,000 on and learned to crack TikTok’s algorithm through careful analysis Musical.ly [17]. His success led him to Los Angeles where he helped create the talent agency TalentX [17].

TikTok Earnings

His monthly earnings range from $67,840 to $100,560 [74], while his yearly income reaches between $869,000 and $1.3 million [74]. Forbes ranked him as TikTok’s fifth-highest earner in 2020 with $1.5 million [75].

Main Income Sources

His money comes from several sources:

Brand deals and sponsorships on social media [75]
Creating Ani Energy drink, now sold at Target and Walmart [19]
Investing in many startups including Lendtable, Atmos, and Triller [17]
Running Animal Capital venture fund with $18 million raised [19]

Follower Count

Richards has built an impressive following of 25.3 million on TikTok [76] and earned 2.1 billion lifetime likes [76]. His total following across platforms reaches about 33.3 million [74].

Notable Brand Deals

He works with big names like Emporio Armani (since February 2025) [16] and Vivid Seats (from December 2023) [16]. These partnerships add to his investment-focused strategy. Content creators who want similar success can use Rupa Pro to build steady income through digital products that don’t depend on algorithms.

Avani Gregg

Image Source: Influencer Marketing Hub

Avani Gregg transformed a viral Harley Quinn makeup video into a multi-million dollar career that spans beauty, television, and publishing. She’s now known as TikTok’s “clown girl.”

TikToker Bio

This American makeup artist with Indian, African American, and Mongolian heritage [77] was born November 23, 2002. She caught everyone’s attention in 2019 with her detailed clown makeup videos [4]. A former level 9 gymnast [78], she became part of The Hype House with Charli D’Amelio [4]. She expanded beyond social media and starred in the web series “Chicken Girls” [20]. She published a memoir titled “Backstory: My Life So Far” [21] and hosted Facebook Watch’s “Here For It” talk show that tackles Gen-Z issues [20].

TikTok Earnings

Gregg pulls in about $4.75 million annually [20] and charges between $12,000-$21,500 for sponsored posts [21]. Her Instagram presence brings in an estimated $6.19 million yearly [21], showing how well she monetizes across platforms.

Main Income Sources

Her revenue streams go beyond social media sponsorships:

She runs “That’s Avani” store and “Shop Avani” app for personal merchandise [77]
She partners with makeup brands like NYX Cosmetics and Morphe [77]
She takes on acting roles and joined the cast of “Breathe Deep” in 2025 [20]

Follower Count

Gregg’s TikTok following stands at 41.8 million with 3.2 billion lifetime likes [15]. Her Instagram audience has grown to 15.8 million [4].

Notable Brand Deals

Her brand partnerships include Lancôme’s Write Your Future program that champions women of color in education [20]. She also works with Skechers footwear [18] and runs campaigns with Hilton [20]. Creators looking to build similar success can use tools like Rupa Pro to create algorithm-independent income through digital products.

Comparison Table

TikToker	Annual Earnings (2025)	Per Post Rate	TikTok Followers	Main Income Sources	Notable Brand Deals
MrBeast	$85M	$2.5M-$3M	119.1M	YouTube revenue, Feastables, MrBeast Burger, Merchandise	Microsoft, PayPal, Verizon, Coinbase
Charli D’Amelio	$17.5M	$500K-$1M	152.5M	Product lines, Endorsements, Investments	Hollister, Dunkin’ Donuts, Morphe
Khaby Lame	$10M+	$500K-$850K	161.7M	Brand deals, Creative agency, Merchandise	Hugo Boss, Netflix, Xbox
Addison Rae	$8.5M	$65K-$90K	88.5M	Item Beauty, Netflix deal, Fragrance line	YSL Beauty, Chanel, American Eagle
Dixie D’Amelio	$10M+	$40K	57.3M	Music, Social Tourist clothing, Reality TV	Valentino, Ralph Lauren, Puma
Bella Poarch	$2.75M	$30K	93.6M	Music career, YouTube, Brand deals	HyperX, Valentino, Moncler
Brent Rivera	$11M	N/A	50.4M	Amp Studios, Brand deals, Merchandise	Coca-Cola, Hollister
Jake Paul	$50M	N/A	18.7M	Boxing, Most Valuable Promotions, Betr platform	Au Vodka, BooHooman, Celsius
Logan Paul	$10M	N/A	19M	Prime Hydration, WWE contract, YouTube	WWE, Prime sponsorships
Marques Brownlee	$10M	N/A	2.2M	YouTube, Sponsored content, Merchandise	Ridge, Opal, Riverside.FM
Adam W	$16.5M	N/A	22.4M	YouTube AdSense, Brand deals	T-Mobile, Old Spice, NFL
Dhar Mann	$56M	N/A	16.3M	YouTube, LiveGlam, Real estate	Meta, Google, Samsung TV Plus
Stokes Twins	$20M	$21K	31.2M	YouTube AdSense, Brand deals, Merchandise	Chipotle, Amazon, Ubisoft
Josh Richards	$1.3M	$67K-$100K	25.3M	Social media, Ani Energy, Investments	Emporio Armani, Vivid Seats
Avani Gregg	$4.75M	$12K-$21.5K	41.8M	Merchandise, Makeup collaborations, Acting	Lancôme, Skechers, Hilton

Conclusion

Our analysis of 15 successful TikTokers’ earnings reveals the stark reality of social media fame. Top creators like MrBeast and Dhar Mann earn incredible amounts ($85M and $56M respectively). However, they are outliers. Most TikTokers make nowhere near these figures, with median earnings between $15,000-$25,000 per year.

These profiles show how the highest earners have expanded way beyond the reach and influence of a single platform. Long-term success comes from multiple revenue streams – merchandise, product lines, business ventures, and digital offerings. Take Khaby Lame who makes up to $850,000 per sponsored post. Charli D’Amelio turns her massive following into product lines and endorsement deals worth millions.

Platform algorithms can’t guarantee steady income. This fact becomes clear when we look at creators like Logan Paul with his Prime Hydration empire. Marques Brownlee’s equity partnerships show the benefits of ownership outside social platforms. Their success proves a vital point – building direct relationships with audiences through owned channels and products pays off.

Ready to monetize your online presence like these TikTokers? You can create an online course with Rupa that uses AI to help you generate online products almost instantly.

Success in this space needs more than just follower counts. It requires value creation independent of any platform. The trip from content creator to sustainable business owner needs smart planning about audience connections and intellectual property. Your goal should be to turn that attention into algorithm-resistant income streams, regardless of having 1,000 or 1 million followers.

These 15 creators’ stories offer great lessons for anyone building an online presence. They prove that while TikTok opens doors, true financial freedom comes from building something you own.

Key Takeaways

Here are the essential insights from analyzing 15 top TikTokers’ actual earnings in 2025:

• Income inequality is extreme: While top creators like MrBeast earn $85M annually, nearly half of all TikTok influencers make less than $15,000 per year.

• Platform dependency is risky: The highest earners diversify beyond TikTok through merchandise, product lines, and business ventures rather than relying solely on Creator Fund payments.

• Brand deals drive real money: Top creators command $500K-$3M per sponsored post, with 49.9% of creators earning primarily through brand partnerships rather than platform monetization.

• Follower count doesn’t guarantee income: Success depends more on audience engagement and strategic partnerships than raw follower numbers—some creators with fewer followers earn more than mega-influencers.

• Ownership creates lasting wealth: Creators who build their own products, companies, and direct audience relationships (like Logan Paul’s Prime Hydration) achieve algorithm-resistant income streams.

The most successful TikTokers treat their social media presence as a marketing channel for broader business ventures, not as their primary income source. This approach provides financial stability beyond the unpredictable nature of platform algorithms and policy changes.

FAQs

Q1. How much do top TikTokers actually earn? Top TikTokers can earn millions annually, with the highest earners like MrBeast making around $85 million per year. However, earnings vary greatly, with many creators making significantly less.

Q2. What are the main income sources for successful TikTokers? Successful TikTokers often diversify their income beyond the platform. Common sources include brand partnerships, merchandise sales, product lines, business ventures, and revenue from other social media platforms.

Q3. Does having more followers guarantee higher earnings on TikTok? Not necessarily. While a large following can help, earnings depend more on audience engagement, strategic partnerships, and the creator’s ability to monetize their influence across multiple channels.

Q4. How do TikTokers make money from brand deals? Top TikTokers can earn between $500,000 to $3 million per sponsored post. Brand deals often involve creating content that promotes a company’s products or services to the creator’s audience.

Q5. What strategies do successful TikTokers use to maintain their income? Successful TikTokers focus on building algorithm-resistant income streams. This includes developing their own products, starting businesses, and cultivating direct relationships with their audience beyond the platform.